Davis, Scott M  & Dunn, Michael <br/><br/>
Building the brand-driven business  operationalize your brand to drive profitable growth 

 - Jossey - Bass, San Francisco  c2002 
 - xvi,299 
<br/><br/><label>ISBN: </label>0-7879-6255-4 
<br/><br/><label>Dewey Class. No.: </label>658.827 Dav/Dun