TY  - BOOK
AU  - Davis, Scott M  & Dunn, Michael
TI  - Building the brand-driven business: operationalize your brand to drive profitable growth
SN  - 0-7879-6255-4
U1  - 658.827 Dav/Dun 
PY  - 2002///
CY  - Jossey - Bass, San Francisco
ER  -