Donald R Cooper, Pamela S Schindler <br/><br/>
Marketing research : concepts and cases 

 - Tata Mcgraw hill, New Delhi  2006 
 - xv,771p 
<br/><br/><label>ISBN: </label>0-07-060091-0 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.83 Coo/Sch