TY  - BOOK
AU  - Donald R Cooper, Pamela S Schindler
TI  - Marketing research : concepts and cases
SN  - 0-07-060091-0
U1  - 658.83 Coo/Sch 
PY  - 2006///
CY  - Tata Mcgraw hill, New Delhi
KW  - Commerce and Management
ER  -