Lancaster, Geoff & Reynolds, Paul <br/><br/>
Introduction to marketing : a seep-by-step guide to all the tools of marketing 

 - Crest Publ House, New Delhi  2003 
 - x,290 
<br/><br/><label>ISBN: </label>81-242-0298-2 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Lan/Rey