TY  - BOOK
AU  - Lancaster, Geoff & Reynolds, Paul
TI  - Introduction to marketing : a seep-by-step guide to all the tools of marketing
SN  - 81-242-0298-2
U1  - 658.8 Lan/Rey 
PY  - 2003///
CY  - Crest Publ House, New Delhi
KW  - Commerce and Management
ER  -