Kenneth E.Clow and David L. Kurtz <br/><br/>
Services marketing : operation,management and strategy 

 - 2nd ed 
 - Biztantra, New Delhi  2004 
 - xiii,460p 
<br/><br/><label>ISBN: </label>81-7722-378-3 
<br/><br/><label>Dewey Class. No.: </label>658.8 Clo/Kur