Kardes, Frank R <br/><br/>
Consumer Behaviour and Managerial Decision Making 

 - 2nd ed 
 - PHI Learning Private Limited, New delhi  2002 
 - xviii; 455 
<br/><br/><label>ISBN: </label>978-81-203-2221-9 
<br/><br/><label>Dewey Class. No.: </label>658.83 Kar