Tom Duncan <br/><br/>
Adverssiting and IMC 

 - 2nd ed 
 - Tata McGraw-Hill Publ Company Ltd, New Delhi  2005 
 - xxii,733p 
<br/><br/><label>ISBN: </label>0-07-060159-3 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>659.1 Dun