TY  - BOOK
AU  - Robert E Linneman and John L Stanton
TI  - The Encyclopedia of strategic marketing management : vol.3 : marketing planning in a total quality environment
SN  - 81-7992-391-6
U1  - R 658.803 E.S.M.M. 
PY  - 2005///
CY  - Jaico Publishing House, Mumbai
KW  - Commerce and Management
ER  -