Kotler, Philip <br/><br/>
Marketing insights from A to Z:80 concepts every manager needs to know 

 - John Wiley & Sons, New Delhi  2006 
 - xviii,206 
<br/><br/><label>ISBN: </label>81-265-0857-4 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Kot