Ramaswamy, V S & Namakumari, S <br/><br/>
Marketing management  planning,implementation & control : global perspective indian context 

 - 3rd ed 
 - Macmillan India Ltd, New Delhi  2002 
 - xxxv,748 
<br/><br/><label>ISBN: </label>978-0333-93719-8 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8 Ram/Nam