TY  - BOOK
AU  - Ramaswamy, V S & Namakumari, S
TI  - Marketing management: planning,implementation & control : global perspective indian context
SN  - 978-0333-93719-8
U1  - 658.8 Ram/Nam 
PY  - 2002///
CY  - Macmillan India Ltd, New Delhi
KW  - MANAGEMENT
ER  -