Kotler, Philip <br/><br/>
Marketing management 

 - 11th ed 
 - Prentice-Hall of India, New Delhi  2004 
 - xxix,741 
<br/><br/><label>ISBN: </label>81-203-2083-2 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Kot