Kotler, Philip <br/><br/>
Marketing management  analysis, planning and control 

 - 4th ed 
 - Prentice-Hall of India, New Delhi  1982 
 - xi,722 
<br/><br/><label>ISBN: </label>0-87692-053-9 
<br/><br/><label>Dewey Class. No.: </label>658.8 Kot