Panda, Tapan. K <br/><br/>
Marketing management  text and cases Indian context 

 - 2nd ed 
 - Excel Books, New Delhi  2008 
 - xviii, 757 
<br/><br/>PVP book 
<br/><br/><label>ISBN: </label>81-7446-548-0 
<br/><br/><label>Dewey Class. No.: </label>658.8 Pan