Kotler, Philip; Keller, Kevin Lane; Koshy, Abraham & Jha, Mithileshwar <br/><br/>
Marketing management 

 - 14th ed 
 - Pearson, New Delhi  2013 
 - xxv,120 
<br/><br/><label>ISBN: </label>978-81-317-6716-0 
<br/><br/><label>Dewey Class. No.: </label>658.8 Kot