TY  - BOOK
AU  - Kotler, Philip; Keller, Kevin Lane; Koshy, Abraham & Jha, Mithileshwar
TI  - Marketing management
SN  - 978-81-317-6716-0
U1  - 658.8 Kot 
PY  - 2013///
CY  - Pearson, New Delhi
ER  -