Govindarajan, M <br/><br/>
Marketing management  concepts,cases,challenges and trends 

 - 2nd ed 
 - Prentice-Hall, New Delhi  2007 
 - xx,312 
<br/><br/><label>ISBN: </label>978-81-203-3259-1 
<br/><br/><label>Dewey Class. No.: </label>658.8 Gov