Kotler, Philip  &  Keller,Kevin Lane <br/><br/>
Marketing management 

 - 12th ed 
 - Prentic Hall of India, India  2006 
 - xxxix,718 
<br/><br/><label>ISBN: </label>81-7758-690-4 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8 Kot/Kel