Nikhilesh Dholakia [et al] <br/><br/>
Marketing management  cases and concepts 

 - Macmillan India Ltd., New Delhi  1978 
 - ix, 643p 
<br/><br/><label>ISBN: </label>0333-90275-0 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Dho