TY  - BOOK
AU  - Gupta, Vipin , Gollakota, Kamala & Srinivasan.R
TI  - Business policy and strategic management: concepts and applications
SN  - 81-203-2862-0
U1  - 658 Gup 
PY  - 2005///
CY  - Prentice-Hall of India Pvt Ltd, New Delhi
KW  - Commerce and Management
ER  -