Zaltman, Gerald  & Zaltman, Lindsay H <br/><br/>
Marketing metaphoria  what deep metaphors reveal about the minds of consumers 

 - Harvard Business press, Boston  2008 
 - xxi,230 
<br/><br/><label>ISBN: </label>978-1-4221-2115-3 
<br/><br/><label>Dewey Class. No.: </label>658.8342 Zal/Zal