TY  - BOOK
AU  - Zaltman, Gerald  & Zaltman, Lindsay H
TI  - Marketing metaphoria: what deep metaphors reveal about the minds of consumers
SN  - 978-1-4221-2115-3
U1  - 658.8342 Zal/Zal 
PY  - 2008///
CY  - Harvard Business press, Boston
ER  -