Kumar, V & Reinartz, Werner J <br/><br/>
Customer relationship management  a databased approach 

 - John Wiley & Sons, Inc., New Jersey  2006 
 - xxiv,323 
<br/><br/><label>ISBN: </label>0-471-27133-0 
<br/><br/><label>Dewey Class. No.: </label>658.812 Kum/Rei