TY  - BOOK
AU  - Kumar, Alok; Sinha, Chhabi & Sharma, Rakesh
TI  - Customer relationship management: concepts & application
SN  - 978-81-7722-622-5
U1  - 658.812 Kum 
PY  - 2011///
CY  - Biztantra Publ, New Delhi
ER  -