Kapferer, Jean-Noël <br/><br/>
The New strategic brand management :  advanced insights and strategic thinking 

 - 5th ed 
 - Kogan Page, London  2012 
 - xviii, 492 
<br/><br/><label>ISBN: </label>9780749465155 
<br/><br/><label>Dewey Class. No.: </label>658.8343 Kap