Wertime, Kent <br/><br/>
Building brands & believers  how to connect with consumers using archetypes 

 - John Wiley & Sons, Singapore  c2002 
 - xvi,267 
<br/><br/><label>ISBN: </label>0-470-82067-5 
<br/><br/><label>Dewey Class. No.: </label>658.8342 Wer