Dhar, Mainak <br/><br/>
Brand management 101 

 - Wiley India Pvt Ltd, New Delhi  2007 
 - vii, 215 
<br/><br/><label>ISBN: </label>978-81-265-1318-5 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.827 Dha