Kenneth E Clow and Donald Baack <br/><br/>
Integrated advertising,promotion,and marketing communications 

 - 3rd ed 
 - Prentice Hall of IndiaPrivate Limited, New Delhi  2007 
 - xix,515p 
<br/><br/><label>ISBN: </label>978-81-203-3305-5 
<br/><br/><label>Dewey Class. No.: </label>659.11 Clo/Baa