TY  - BOOK
AU  - Kenneth E Clow and Donald Baack
TI  - Integrated advertising,promotion,and marketing communications
SN  - 978-81-203-3305-5
U1  - 659.11 Clo/Baa 
PY  - 2007///
CY  - Prentice Hall of IndiaPrivate Limited, New Delhi
ER  -