Kapoor, Jagdeep <br/><br/>
Brand switch  principles and strategies for brand success 

 - 2nd ed 
 - Jaico Publ., Ahmedabad  2004 
 - ix,145 
<br/><br/><label>ISBN: </label>81-7992-349-5 
<br/><br/><label>Dewey Class. No.: </label>658.827 Kap