Philip Kotler & Fernando Tries De Bes <br/><br/>
Lateral marketing : new techniques for finding breakthrough ideas. 

 - New Jersey., John Wiley & Sons,  2003 
 - xvi,206p 
<br/><br/><label>ISBN: </label>0-471-45516-4 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Kot/Bes