Wreden, Nick <br/><br/>
Profit brand : how to increase the profitability, accountability & sustainability of brands 

 - Kogan Page, London  2007 
 - xiv,210 
<br/><br/><label>ISBN: </label>0-7494-5094-0 
<br/><br/><label>Dewey Class. No.: </label>658.827 Wre