Smith, P R & Taylor, Jonathan <br/><br/>
Marketing communication : an integrated approach 

 - 4th ed 
 - Kong page India private limited, New Delhi  2005 
 - xvi,696 
<br/><br/><label>ISBN: </label>81-7554-288-8 
<br/><br/><label>Dewey Class. No.: </label>658.8 Smi/Tay