Menon, Arpita <br/><br/>
Media planning and buying  principles and practice in the Indian context 

 - Tata McGraw Hill, New Delhi  2010 
 - xiv, 345 
<br/><br/><label>ISBN: </label>0-07-014760-4 
<br/><br/><label>Dewey Class. No.: </label>659.132 Men