Jain, J N  & Singh, P P <br/><br/>
Modern marketing management : principles and techniques 

 - Regal Publ, New Delhi  2007 
 - xv,554 
<br/><br/><label>ISBN: </label>81-904202-5-9 
<br/><br/><label>Dewey Class. No.: </label>658.8 Jai/Sin