McCarthy, Daniel J, Minichiello, Robert J  & Curran, Joseph R <br/><br/>
Business policy and strategy : concepts and readings 

 - 4th ed 
 - A.I.T.B.S. Publishers & Distributors, New Delhi  2002 
 - xii,528 
<br/><br/><label>ISBN: </label>81-85386-49-8 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.4012 McC