TY  - BOOK
AU  -  McCarthy, Daniel J, Minichiello, Robert J  & Curran, Joseph R
TI  - Business policy and strategy : concepts and readings
SN  - 81-85386-49-8
U1  - 658.4012 McC 
PY  - 2002///
CY  - A.I.T.B.S. Publishers & Distributors, New Delhi
KW  - Commerce and Management
ER  -