Jagdeep Kapoor <br/><br/>
24 Brand mantras : finding a place in the minds and hearts of consumers 

 - Response pbh, New Delhi  2001 
 - 111p 
<br/><br/><label>ISBN: </label>0-7619-9525-0 
<br/><br/><label>Dewey Class. No.: </label>658.827 Kap