Zeithaml, Valarie A [et al] <br/><br/>
Services marketing : integrating customer focus across the firm 

 - 4th ed 
 - Tata McGraw Hill, New Delhi  2008 
 - xxix,743 
<br/><br/><label>ISBN: </label>0-07-066007-7 
<br/><br/><label>Dewey Class. No.: </label>658.8 Zei