A Ivanovic & P H Collin <br/><br/>
Dictionary of marketing 

 - 3rd ed 
 - Bloomsbury Publ, London  2003 
 - iv,297p 
<br/><br/><label>ISBN: </label>0-7475-6621-6 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>R 658.803 D.M.