Michael Z Brooke and William Ronald Mills <br/><br/>
The Encyclopedia of strategic marketing management : vol.4 : new product development 

 - Jaico Publishing House, Mumbai  2005 
 - xxiv,219p 
<br/><br/><label>ISBN: </label>81-7992-391-6 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>R 658.803 E.S.M.M.