Menon, Arpita <br/><br/>
Media planning and buying principles and practice in the indian context 

 - Tata McGraw Hill Education Pri.ltd, New Delhi  2010 
 - xvi,345 
<br/><br/><label>ISBN: </label>978-0-07-014760-7 
<br/><br/><label>Dewey Class. No.: </label>384 Men