Cheverton, Peter <br/><br/>
If you're so brilliant...: how come your brand isn't working hard enough?  the essential guide to brand management 

 - Kogan Page Ltd, USA  2002 
 - xii,178 
<br/><br/><label>ISBN: </label>0-7494-3728-6 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.827 Che