TY  - BOOK
AU  - Cheverton, Peter
TI  - If you're so brilliant...: how come your brand isn't working hard enough?: the essential guide to brand management
SN  - 0-7494-3728-6
U1  - 658.827 Che 
PY  - 2002///
CY  - Kogan Page Ltd, USA
KW  - Commerce and Management
ER  -