Amita Shankar <br/><br/>
Essentials of advertising 

 - 2nd ed 
 - Sheth Publ., Mumbai  1993 
 - 423p 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>659.1 Sha