David A Aaker,Erich Joachimsthaler <br/><br/>
Brand leadership 

 - The Free Press, New York  c2000 
 - xii,351p 
<br/><br/><label>ISBN: </label>0-684-83924-5 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.827 Aak/Joa