Donald R Cooper and Pamela S Schindler <br/><br/>
Marketing Research:Concepts and cases 

 - Tata McGraw Hill, New Delhi  2006 
 - xxii,395p 
<br/><br/><label>ISBN: </label>0-07-060091-0 
<br/><br/><label>Dewey Class. No.: </label>658.83 Coo/Sch