Henry Assael <br/><br/>
Consumer behaviour : a strategic approach 

 - Biztantra/Dreamtech Press, New Delhi  2005 
 - xxxii,673p 
<br/><br/><label>ISBN: </label>81-7722-521-9 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.83 Ass